Eimeo's Journal

EIMEO Heritage: Weaving Mana into Fashion and Tradition

Under the warm glow of a September sunset, the sacred grounds of Marae Arahurahu in Paea came alive. On September 27th, EIMEO Clothing presented its inaugural fashion show, EIMEO Heritage, a moment where creativity, legacy, and spiritual energy converged.

Read more

The Art of Tapa: A Journey into Polynesian Heritage

Last July, EIMEO brought together its team members and ambassadors for a unique team-building experience, an inspiring and vibrant tapa-making workshop, hosted by our beloved ambassador Hinatea Colombani.

Read more

The Timeless Elegance of the Pareo : A Polynesian Essential

The pareo, also known as pāreu, is a striking emblem of Polynesian culture, celebrated for its remarkable versatility and visual appeal. This vibrant piece of fabric serves multiple purposes—it can be worn as a wrap, cover-up, trendy top, headscarf, towel, or even a lightweight blanket against pesky mosquitoes. Essential for life under the tropical sun, the pareo knows no gender boundaries; both men and women have embraced it as a staple in their wardrobes for generations. Originally introduced to the islands by Western maritime traders, the pāreu swiftly integrated into the socio-economic and artistic fabric of Polynesia, evolving into a powerful symbol of cultural identity and resilience.

Read more